Education
Sept 2017 - May 2021
Emerson College
Bachelor of Science
Major in Marketing Communication
Minors in Digital Media & Culture and Psychology
Cumulative GPA: 3.93
Dean’s List 2017 - 2021; Gold Key Honor Society Member
Work Experience
June 2025 - Dec 2025
AI SaaS STARTUP
Growth Associate
● Led outbound outreach to U.S.-based businesses, introducing AI solutions and supporting early-stage revenue growth
● Conducted market research to identify high-potential regions and target industries, providing actionable insights to leadership
● Gathered and analyzed frontline customer feedback and provided consumer insights to refine messaging, value proposition, and product positioning
● Contributed strategic recommendations for lead generation and audience segmentation initiatives to optimize growth strategy
● Tracked outreach performance and pipeline development metrics, contributing to data-driven decision-making
Nov 2022 - Nov 2024
Istituto Marangoni Miami
Assistant Marketing Coordinator
● Assisted in the development and execution of marketing campaigns, including digital, print, and event-based initiatives
● Prepared marketing materials such as brochures, flyers, and newsletters, ensuring alignment with brand guidelines and objectives
● Created and managed email marketing campaigns, including drafting and editing compelling copy
● Conducted market research and analysis to identify trends, target audiences, and competitive positioning
● Supported the planning and execution of promotional events such as Open Houses and webinars
Sales Account Executive
● Drafted client proposals for different advertising methods (OOH, Digital, Radio, TV)
● Prospected new clients to create new business opportunities and collaborated with Sales Director to nurture client relationships
● Tracked and edited weekly and monthly reports for U.S. Department of State client
● Sold in-flight advertising for LATAM Airlines in the U.S./Florida region
● Developed and implemented Guatemala’s Tourism campaign in the U.S.
Nov 2021 - Oct 2022
Media Global Group
Social Media Manager
● Curated and drafted content for Instagram posts, monthly newsletters and landing pages
● Performed and reviewed analytics to track reach, impressions, and performance
● Constructed strategies to obtain new followers and subscribers
● Engaged in benchmarking to improve social media presence
July 2019 - Nov 2021
El Gym del Coach LLC
Skills
Languages: English and Spanish native speaker
Software & Tools: Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and social media platforms. Proficient in CRM systems, Mailchimp, and Instagram Analytics
Design & Media: Basic knowledge of Adobe Photoshop for image editing and graphic design
Interpersonal: Organization, Time Management, Communication, Teamwork, Critical Thinking
