Guatemala Tourism Campaign
Integrated Marketing Campaign
Media Global Group • 2021 – 2022
Promoting Guatemala as a top travel destination through a multi-channel campaign.
Overview
This campaign was developed to position Guatemala as a diverse and immersive travel destination, highlighting its culture, nature, and unique experiences to international audiences.
My Role
Supported campaign execution across digital, media, and influencer initiatives, collaborating with cross-functional teams to ensure alignment and delivery.
The Challenge
Guatemala sought to increase tourism by repositioning itself as a destination that offers more than traditional travel experiences—combining culture, adventure, and natural beauty.
The campaign needed to:
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Appeal to multiple audience segments
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Rebuild travel confidence
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Showcase a wide range of destinations
Strategy
Visual Storytelling
Immersive imagery highlighting landscapes, culture, and experiences.
Emotional Messaging
Simple, action-driven lines like “See it for yourself” and “Live It.”
Audience Segmentation
Tailored messaging across adventure, culture, and leisure travelers.
Campaign Visual System
A cohesive visual language combining bold typography, vibrant landscapes, and cultural textures to reflect Guatemala’s diversity.
Video Campaign
A series of video spots designed to showcase Guatemala’s landscapes, culture, and experiences through emotionally driven storytelling.
Influencer Press Tour
As part of the campaign, a curated influencer experience brought the destination to life through a multi-day itinerary across Guatemala.
The experience included:
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Antigua Guatemala exploration
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Lake Atitlán cultural immersion
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Mayan ceremonies and local craftsmanship
This initiative encouraged authentic storytelling and social media exposure.
* Instagram posts shown are mockups created for portfolio purposes and do not represent actual influencer content.
Campaign Touchpoints
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Digital Display Ads
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Video Advertising
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Influencer Marketing
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Radio Campaign
“A un paso de ti” messaging emphasized proximity and accessibility for regional travelers.
My Contribution
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Supported coordination of campaign deliverables across teams
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Assisted in organizing creative and media assets
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Contributed to campaign execution and rollout processes
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Collaborated with internal teams to ensure alignment
Key Takeaways
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Gained experience working on international tourism campaigns
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Developed understanding of multi-channel marketing execution
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Strengthened collaboration across creative, media, and strategy teams
Creative and video assets produced by Media Global Group’s digital team. Included for portfolio purposes.
Confidential materials have been excluded.